Singletasking
What was that noise? Have I done this? I should remember to do that. I wonder if I have any e-mails? Are there any updates to my iPhone apps? Has anyone posted on Twitter recently?
Each new ‘thing’ you discover is like a reward for your brain – well done!, it says, you checked for a thing, and you found one!. And so you check again. And again, and again.
Ever read an article and thought it was you they were describing? Tim 2.0, right there.
In all seriousness: We all suck at multitasking (yes ladies, you too), and this article shows you why, and how you can fix it.