Designing Ramp Champ
Louie Mantia takes you through the development and design process of Ramp Champ [iTunes], a terrific iPhoney iPhone app game.
There was a certain paragraph that struck me most:
In late June, we started a private beta test. We included designers, developers, and some average Joe’s (mostly our friends and families). We received a lot of helpful feedback about the style.
Including non-techy people in your pool of beta-testers is something everybody should do, as we are all very biased and experienced with certain design patterns.